Heb/עב
Ori Reshtik

Ori Reshtik

Senior executive specializing in strategy and organizational growth across all layers of an organization, with more than 15 years of experience leading corporations in the private and public sectors. Expert in business development and expansion, financial restructuring, complex financial management, navigating demanding regulatory environments, and System Integration. Proven track record in complex negotiations, board-level work, revenue optimization, large-scale operations, data-driven management, integration and information systems. Currently Chief Operating Officer at Singit, an EdTech company teaching English through music and AI.

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Professional Skills Matrix

40 Under 40 Globes

Selected for the list of "40 promising young people under the age of 40"

Selection as one of the managers and leaders The most influential young people in the Israeli economy for 2020.

Read the Globes interview

The reasons for the choice

  • A young manager with Measurable business impact — Transport Organizational and regulatory moves on a national scale.
  • Execution in front of boards and transactions Complexity — A connection between a strategic vision and the ability to implement it in the field.
  • Innovation, growth and responsibility corporate as an engine for value in the economy.
Singit logo

Current role

Chief Operating Officer (COO), Singit

EdTech company teaching English through music and AI · schools in Israel and worldwide, plus a consumer app

Period

2026–present

Sector

EdTech · AI

singit.io

End-to-end operational responsibility in a growing tech company: finance, operations, HR, legal and compliance, commercial negotiation and music licensing. A platform that turns chart-topping songs into interactive English lessons, used by millions of students in schools worldwide.

Finance & operations

Financial planning, budgeting, reporting and cash-flow management; company-wide processes, infrastructure and day-to-day execution.

Live Ops

Founded and manage the Live Ops department, driving engagement and monetization.

B2B2C operations

Delivery and operations across partners, institutions and end users.

Negotiation & deals

Lead negotiator for the company's commercial and strategic deals.

Music rights & licensing

Securing and maintaining agreements with music publishers and rights holders.

HR, automation & legal

Recruiting, employee management and organizational development; automations across finance, operations and content; contracts and regulatory compliance.

Role transition 2026
Eshkolot logo

Role first

CEO of Eshkolot

* Currently serves as a strategic consultant for the organization

Period

2021–2026

Tenure

5 years

Value creation expertise: Dramatically improving profitability, overcoming complex regulatory barriers and leading strategic expansion into international markets.

Revenue: 63M+ ILS (45M core activity + 18M related companies)
Matrix management of 35 employees (20 Company headquarters, 15 in the subsidiaries) Dozens of key suppliers (Vendor Mgmt)

Strategic & Business Achievements at Eshkolot

Scalability and accelerated growth

Driving a 50% increase in gross revenue through focused business development and strategic anchor deals.

View Growth Graph

Key Projects at Eshkolot

Selected examples of strategic initiatives and large-scale transformations

Featured Transformation

End-to-End Digital Ecosystem & Royalty Management

May 2021 – April 2024

Impact: Led an end-to-end technology transformation from legacy systems to a unified AWS cloud model, creating major operational efficiency.

Full details

Led a full-scale digital evolution from legacy systems to a unified cloud-native AWS ecosystem, integrating legal rights data, finance and operations into a single automated framework.

1. Data reception (Inbound)
  • Automated intake of TV and radio broadcast data.
  • High-volume ACUM and third-party data ingestion.
  • Real-time artist onboarding with digital signatures.
2. AWS cloud engine
Scalable architecture Pentest validated Tax authority synchronization
3. Output and influence (Outbound)
  • MASAV integration for automated bank clearing.
  • Strategic data export for executive negotiations.
  • Advanced artist portal with real-time financial data.

Efficiency Gain

+40%

Calculation Integrity

100% Precision controls

User Base Growth

+50%

June 2021 – December 2023

Financial Asset Recovery & Strategic Capital Redistribution

Impact: Expanded the corporation beyond royalty collection by creating a service arm that recovered dormant capital and redistributed it to artists.

Full details

Led a high-impact initiative to locate, release and distribute millions of ILS in frozen financial assets held in trust since 1996, overcoming long-standing regulatory barriers and unlocking dormant capital for thousands of beneficiaries.

Recovery & Distribution Pipeline

Dormant Asset
Audit

Regulatory
Clearance

Identity
Verification

Automated
Distribution Model

Capital Liquidity

Freeing millions of frozen ILS for immediate distribution.

Zero legal exposure (Zero Liability)

Official neutralization of legal risks in front of the state authorities.

ERP Efficiency

Full synchronization between royalty tracking and accounting engines.

ASL logo

Strategic Pivot: “Eshlam” Partnership

2021–2025

Impact: Unified previously split collection systems between Eshkolot and EILAM, creating a major revenue uplift measured in tens of millions of ILS.

Full details

Architecting a market-leading joint venture

Executed a structural transformation in Israel’s public-performance market, converting a stalled decentralized model into a unified, data-driven entity.

Phase I: operational control

Consolidated collection infrastructure under Eshkolot management to achieve immediate efficiency.

Phase II: Adjusting the value model (Value Realignment)

Secured a historic 64/36 revenue split through legal arbitration, reflecting true market value, up from the legacy 50/50 split.

Phase III: market penetration

Scaled annual collections to approximately 18M ILS through modernized, unified protocols.

Revenue Growth (Scale-Up)

4M

2021 Base

18M

2025 Result

Market Shift

50%

Legacy Model

64%

Arbitrated Model

Podcast on ynet

Business vision, influence and senior leadership - insider insights on strategic decisions, governance and board work. Aired on Ynet Podcasts.

Watch on YouTube
Role transition 2021
SHAHAM Logo

CEO SHAHAM

Organizational transformation, market share expansion and strategic collective bargaining management.

Period

2014–2021

Tenure

6.5 years

10 headquarters employees 100+ external suppliers and guides

* Includes donations received by the subsidiary association

Strategic Achievements at SHAHAM

Financial Resilience & Safety Net

Led regulatory processes to secure unemployment benefits and financial protection for freelancers.

Read Full Details
SHAHAM Awards

Market Leader Positioning

Establishing the SHAHAM Awards as the industry's flagship event.

Watch on YouTube

Key Projects at SHAHAM

Selected examples of strategic initiatives

Reform national regulatory

Strategic implementation of a social safety net

2018–2020

Impact: Implemented legislation and social-security status reforms that protected thousands of artists during crisis periods.

Full details

Leading a comprehensive legal initiative to redefine the employment status of artists, ensuring financial resilience through the granting of 'status Employee' for social security purposes.

1. Advocacy
  • Amendment to the "Insured Classification Order".
  • Leading discussions in the work committees and the welfare of the Knesset.
2. Crisis emergency response
Digital synchronization with National Insurance Exercising rights in real time
3. Economic impact
  • Tens of millions of ILS distributed.
  • Financial resilience for 2,500+ artists in times of crisis.
2014–2021

P&L Unit Establishment: Professional Training Division

Impact: Built an independent, profitable P&L unit that transformed the professional training market for actors.

Full details

Recognizing an expensive and unregulated market for professional acting courses, we established a dedicated training division inside SHAHAM that operated as a standalone P&L unit. This move reshaped the professional training market for actors.

3

Courses per year
(2014)

100+

Courses per year
(2021)

Massive Scale

Serving more than 1,000 participants annually across masterclasses.

Market Disruption

Forced a structural price drop across the industry.

Community Reinvestment

100% of profits were reinvested to support actors in financial distress.

Key positions and experience as a director

Mei Givatayim

Chairman of the Board, "Mei Givatayim" Corporation

Outlining the operational and financial strategy of the water corporation The municipal (2016–2023).

Read an article
NUIS Logo

Chairman, National Union of Israeli Students (NUIS)

Leading the umbrella organization of the students in Israel in the recovery program and growth (Turnaround) (2012–2014).

View Summary
ISSTA Logo

Director, ISSTA Lines

Served on the board of a leading public travel and real-estate group.

Stock Profile
Givatayim Logo

Public Official, Givatayim Municipality

Led urban planning and socio-economic portfolios (2008–2018).

View Impact
TAU Logo

Active Chair, Tel Aviv University Student Union

Managed Israel's largest student representative body (2010–2012).

View Summary

Education & Professional Training

Degrees, license and training Selections - the full details can be displayed or reduced by clicking on the line below.

Details of certifications and training
Reichman University

AI and data for managers

Reichman University · 2021

Reichman University

Data 360 for managers (Data strategy)

Reichman University · 2024

The MiL, the Israeli Center for Management

Directors course

The Israeli Center for Management (HaMiL) · 2016

Tel Aviv University

Master's degree (M.A) in administration and public policy

Tel Aviv University · 2014

Tel Aviv University

Bachelor's degree (B.A) in political science and communication

Tel Aviv University · 2010

Accounting license

Professional qualification · 2007

Professional recommendations

Across diverse interfaces — colleagues, clients, managers and strategic partners.

"He is a great leader and could be counted on to come up with a solution when we needed it most. I truly believe that the performing artists of Israel are well represented."

Revenue Executive | Digital Assets Advisor

"He is a highly talented, dedicated, and mission-oriented leader. With a 'Can-do' approach he gets things done smartly and creatively."

Product Management, Strategy, M&A, VC

"He also understands that it's important to take care of his team and make them feel valued, which helps ensure they can thrive in their roles."

Partner, Litigation Department at Barnea

"Ori has a unique ability to set high standards for himself, his team, and his organization."

Founder, Investor, Changemaker

"He is smart and handles every situation very carefully and in the right manner."

Early-stage Investor | Sports Innovation

Lions organization logo

Man of the Year of the Lions Club Gor Aryeh — 2011–2012

Watch the video about Ori Reshtik's activity, which led to his selection as Lions Club Man of the Year 2011/2012.

Watch on YouTube
"Ori is a manager who combines long-term strategic vision with precise surgical execution ability. He transforms plans to reality and reality to measurable achievements."

Former direct manager

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